our Story

beautifully

undressing

YOUR

PRECIOUS

MOMENTS

Est. 2010

Journey into our world reminiscent of past grandeur & languid living. Inspired by the Roaring 20’s & the Luxury of Travel in the 1930’s.

Shell Belle Couture Designer & Founder Michelle Blenkinsopp-Guild has been creating beautifully intimate garments for over 25 years.

Prior to establishing Shell Belle Couture in 2010, Michelle was a designer & trend consultant for many worldwide leading brands, but her love of vintage glamour, paired with a passion for intricate design & the desire for an endless summer inspired the creation of Shell Belle Couture.

Journey into our world reminiscent of past grandeur & languid living. Inspired by the Roaring 20’s & the Luxury of Travel in the 1930’s.

Shell Belle Couture Designer & Founder Michelle Blenkinsopp-Guild has been creating beautifully intimate garments for over 25 years.

Prior to establishing Shell Belle Couture in 2010, Michelle was a designer & trend consultant for many worldwide leading brands, but her love of vintage glamour, paired with a passion for intricate design & the desire for an endless summer inspired the creation of Shell Belle Couture.

Created for your precious moments, every piece of Lingerie, Nightwear & Resort is designed with couture precision in England.

Our HQ is located in a renovated 19th Century Chapel (circa 1882) in a picturesque hamlet tucked away on the North Cornwall coast.

The silks, tulles & French leavers lace are sourced from the world’s finest makers. Brought to life in our Lingerie Atelier, on the idyllic island of Mauritius.

OUR VALUES 

SUSTAINABLE LUXURY – Embracing the slow fashion movement and sustainability. Proud to be an ethical trader. We continually evaluate our Environmental Impact & Community Investment & are taking green steps for positive change.

ESCAPISM – Wanderlust. Escape to faraway lands. A desire for glamour, indulging oneself & creating precious memories. Pleasure seeking.

CREATIVITY – Creativity in design, with intricate attention to detail. Freedom of imagination, originality & sentiment. Feeling inspired…

FEMININITY – Celebrating everything it means to be a woman. Self-expression, confidence & beauty. Freedom in sexuality. The art of love, seduction & romance.

For The Beautifully Undressed, Shop Our Latest Collection.